The 2026 pay-to-rank market report
Reported totals, domain registration trends, availability, categories and bidding rules across the tracked sites. Calculations use the latest dataset; monetary figures are self-reported.
Data as of 11 Oct 2026 · CC BY 4.0 · no sponsor of this report saw it before publication
Reported money is concentrated in Outbid Lol
Of $1,664,013 reported across the census, the top board accounts for 78.1%, the top three for 95.6%, and the top ten for 98.3%. Remove the single largest and the remaining 314 boards have reported $364,013 between them — an average of $1,159 each, and a median of $18.
249 boards — 79% of everything measurable — have never reported reaching $100. This is not a market with a long tail. It is one business and several hundred demonstrations of it.
- Top board
- 78.1%
- Top 3
- 95.6%
- Top 10
- 98.3%
- Top 25
- 99.1%
- Everyone else
- 0.9%
Domain registrations after Outbid Lol
Registration dates come from RDAP, so this is the one part of the story nobody can massage. outbid.lol’s own domain was registered 19 Aug 2026.
- first 24 hours
- 17 domains
- 24–48 hours
- 248 domains
- day 3–4
- 170 domains
- day 5–7
- 38 domains
- after week one
- 26 domains
Registered before outbid.lol: 15 boards, mostly older projects that pivoted. The full timeline.
Site availability by registration cohort
434 boards answered on the last sweep. 53 did not, and 43 answered with an error, timed out twice, or sent visitors to a different domain. That is a 81.9% survival rate on a wave whose median board is 51 days old — an attrition figure that will only look worse from here.
A board dying is not the same as a board failing quietly. 27 of the dead ones had reported taking money before they went.
Reported totals by category
| Category | Boards | Still up | Reported | Per board |
|---|---|---|---|---|
| Websites & products | 263 | 216 | $1614K | $6,136 |
| Ads & billboards | 39 | 29 | $34.7K | $890 |
| AI tools & agents | 70 | 63 | $6.2K | $89 |
| Regional sites | 21 | 15 | $4.1K | $197 |
| X accounts | 66 | 53 | $3.4K | $51 |
| Directories | 14 | 14 | $1.0K | $73 |
| Games & clips | 28 | 21 | $441 | $16 |
| Crypto & tokens | 29 | 23 | $441 | $15 |
Per-board figures are dragged upward by one board in whichever category holds it.
Bidding rules in use
A board can run more than one. Around a third of the census matched no rule wording at all and is filed under the default single-highest-bid reading at low confidence — that is a guess, and it is marked as one everywhere it appears.
Similarity between site descriptions
Originality here is measured, not judged: for each board, how far its own copy sits from the nearest other board in the census, by overlap of distinctive words. The boards that read least like anything else on file:
- musicpromo.bid — 4.6/5 · → Claim #1 for $ 20 Your bid is your rank.
- adpo.lol — 4.6/5 · Not ready to IPO? Then ADPO instead. Take over the square and go public in digital style.
- maiorlance.com — 4.6/5 · O ranking dos perfis do Instagram em que a posição é decidida por quanto cada um pagou via Pix.
- bidfootball.lol — 4.6/5 · One crown. 189 clubs. The biggest pot in the world holds it. Pool with fellow fans from $5 and take the throne
- lugarcito.online — 4.6/5 · Yours until someone puts down more: a pay-to-rank board in Spanish where whoever pays most sits highest.
- melhorlance.dev — 4.6/5 · The Brazilian giant: a public board of Brazilian products a hundred rows deep, with thousands of visits a day.
And the pairs that read most like each other:
- bid2win.lol — 95% word overlap with outbid.sale
- pay2bid.lol — 95% word overlap with outbid.name
- outbid.name — 95% word overlap with pay2bid.lol
- paytobid.lol — 95% word overlap with pay2bid.lol
- bid2top.lol — 95% word overlap with pay2bid.lol
Data coverage and limitations
- It is not revenue. Every money figure is what a board publishes about itself.
- It is not complete. The census is every board that has been found, not every board that exists.
- It is not a snapshot of trade. Totals are cumulative and mostly permanent, so they say nothing about whether anyone bid this week.
- It is not for sale. Sponsorship of a report on this site never touches its findings, and no sponsor sees one before publication.
The full method, the raw data, and everyone this is built on.